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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9 minute readContinue Reading
Asset Mendesh

Asset Mendesh

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.

Using AI in Project Management: Key Applications and Benefits

When it comes to improving project outcomes, AI holds vast potential, but it can be difficult to know which tools to use and how to apply them effectively. This guide details what you need to know.

7 minute readContinue Reading
Dimiter Shalvardjiev

Dimiter Shalvardjiev

Dimiter is a project manager and senior business consultant. He has helped teams at global organizations such as Philips and Hewlett Packard Enterprise solve complex problems using state-of-the-art technology.

Mastering Mobile Typography: Font Usage Tips and Best Practices

Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

10 minute readContinue Reading
Charles Matthew Atos

Charles Matthew Atos

Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.

From Startup to Success: Mastering Business Controls for Growth

It’s a mistake to believe that internal controls are the enemy of growth. Learn how to design smart checks and balances that manage risk while positioning your company to thrive.

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Brian Nichol

Brian Nichol

Brian is a seasoned finance leader who transitioned from the enterprise world to head up finance operations for numerous startups—including his own. Leveraging his expertise as a KPMG-qualified auditor, he has also led fraud and risk analyses for businesses of every size.

Whose Job Is It Anyway? A Real-world Guide to Agile Roles and Responsibilities

When organizations scale or hybridize Agile, job roles and responsibilities often stray from textbook definitions. Address role overlap and achieve alignment on your product teams with this guide.

11 minute readContinue Reading
Richard Abi Chahla

Richard Abi Chahla

Richard is a product manager and entrepreneur who has successfully bootstrapped multiple enterprises, SaaS web and Windows solutions, and mobile applications. He’s managed agtech products for companies such as Yara International and Varda. From idea to launch, he’s led and consulted at more than eight tech startups.

Agile’s Next Frontier: A Guide to Navigating the AI Project Life Cycle

The dynamism of AI-driven software development requires a specialized project management approach. This overview of the AI project life cycle details the key adaptations needed for success.

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Alvaro Villena

Alvaro Villena

Alvaro is an experienced technical project manager and consultant. He has rolled out many SaaS implementation projects and delivered complex cloud and AI-driven projects at numerous companies worldwide.

How Thinking Like a Designer Can Help Solve Complex Business Problems

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

10 minute readContinue Reading
Fanni Csincsak

Fanni Csincsak

Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.

AI in QA: A Novel Framework for Delivering Quality Software Quickly

This AI-informed framework is designed to fast-track code reviews, enhance software quality, and foster smart, cost-effective decisions in software development.

9 minute readContinue Reading
Costas Voliotis

Costas Voliotis

Costas is a product and project management expert who specializes in sophisticated technology projects for highly competitive markets around the world. He has a doctorate degree from the National Technical University of Athens, and has held multiple C-suite positions during his 25-year career.

In this ask-me-anything-style Q&A, leading Toptal cybersecurity expert Ilia Tivin responds to colleagues’ questions on AI in cybersecurity and provides data and network protection tips and best practices.

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Ilia Tivin

Ilia Tivin

Ilia is a cybersecurity professional and developer with wide-ranging experience in the government, defense, manufacturing, and finance sectors. A former cloud security architect at Hewlett Packard Enterprise, he now advises executive clients on planning, prioritizing, and executing strategic security initiatives.

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