Toptal Finance Expert
The Financial Implications of Using AI in Marketing
Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.
Asset Mendesh
Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.
From Startup to Success: Mastering Business Controls for Growth
It’s a mistake to believe that internal controls are the enemy of growth. Learn how to design smart checks and balances that manage risk while positioning your company to thrive.
Brian Nichol
Brian is a seasoned finance leader who transitioned from the enterprise world to head up finance operations for numerous startups—including his own. Leveraging his expertise as a KPMG-qualified auditor, he has also led fraud and risk analyses for businesses of every size.
Remote or On-site? The Real Cost of Office Space for a Venture-backed Startup
For funder-backed startups, brick-and-mortar offices cost more than just money–they dilute founder equity.
Erik Stettler
Erik is a co-founder of a global venture capital fund that has invested in 50 startups (raising more than $500 million) and has realized six exits. He serves as Toptal’s Chief Economist.
Strategic Financial Leadership: 6 Skills CFOs Need Now
Succeeding as a modern CFO is more demanding than ever before. Here are the skills you need to become a strategic partner who leverages technology and insights to drive growth and plan for the future.
Puneet Sapra
Puneet is a finance expert who has worked for J.P. Morgan Chase & Co. and Pfizer, and holds an MBA from Harvard Business School. He has held CFO positions at public companies, middle-market private-equity-backed companies, and startups.
The Metrics Investors Want: Quantitative Forecasting for Early-stage Startups
It’s a catch-22 for young startups: How do you attract investors with compelling financial projections if you don’t have historical data? Here’s a three-part strategy for making the most of what you’ve got to seal the deal.
Sean Heberling
Sean is a General Partner at Addvia Ventures, which invests in early-stage high-growth companies addressing large end markets. He’s also founder and CEO at Marion Street Capital, a firm that helps companies refine forecasts and grow revenue. Previously, he worked at Morgan Stanley and BNY Mellon, and during his career he has facilitated investment transactions exceeding $1 billion.
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Name Your Price: 4 Counterintuitive Pricing Strategy Tips
High inflation means it’s crucial for managers to pay closer attention to pricing. Toptal finance expert Kalil Rodrigues shares four outside-the-box tips for optimizing your pricing strategy.
Kalil Gebrim Rodrigues
Kalil is a corporate strategist, finance expert, and business consultant. An alum of Bain & Company and global aerospace firm Embraer, he has also led strategic initiatives at Nubank, a Latin American fintech leader with more than 50 million customers across Brazil, Mexico, and Colombia. Kalil is an expert in pricing models, revenue and expense projections, forecasting, financial modeling, and mergers and acquisitions.
Supply Chain Lessons and Opportunities: Notes on a Crisis
The supply chain crisis has caused global players and local businesses alike to rethink logistics networks. Here’s how the world economy can emerge stronger and more resilient.
Zachary Elfman
Zachary is an expert in financial modeling, fundamental analysis, and valuation. He has completed the sale of a small business, advised on early-stage funding rounds, and acted as interim CFO for startup companies. He holds a master’s degree in economic history from the London School of Economics and Political Science.
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