Karen is available for hire
Hire KarenKaren Vardazaryan
Verified Expert in Design
Designer
Location
Columbus, OH, United States
Toptal Member Since
September 17, 2021
Karen is an experienced UI/UX designer, design lead, and entrepreneur with 16+ years of experience in tech. 10 of these years were primarily dedicated to web design and graphic and visual design. Karen uses his knowledge of design, technology, and human behavior to influence product strategy. As a decision-making specialist, he is involved in every stage of product design and research.
Portfolio
Work Experience
Creative Director
2019 - PRESENT
NytStnd
- Built relationships with the internal teams such as design, marketing, and account management.
- Made a user-friendly web layout that is adapted to branding guidelines.
- Created a store design template that works with all plugins and add-ons.
Technologies: Adobe UX, Shopify, Web UX, eCommerce UX, Mobile eCommerce, eCommerce Web Design, WordPress eCommerce, eCommerce UI, eCommerce Platforms, Branding, UI Design, Shopify Theme, Shopify Design, Shopify Plus, Landing Page Design, Conversion Rate Optimization (CRO), Marketing Design, User Flows, Social Ad Design
User Experience Lead
2019 - PRESENT
Memopin
- Carried out the competitive research, value proposition and business canvas, empathy maps, and user interviews, defining the MVP scope.
- Defined scenarios, built interaction patterns, and created the product's logic with wireframes and high-fidelity prototypes, carrying out A/B testing.
- Created UI, brand style, and visual language for the whole company and different product parts—web portal, dashboard, and mobile app.
Technologies: Adobe Experience Design (XD), Wireframing, Value Proposition, UX Canvas, User Interface (UI), User Interviews, Prototyping, Minimum Viable Product (MVP), A/B Testing, Empathy Mapping, Style Guides, Consumer-facing Product Design, B2B, Business to Business to Consumer (B2B2C), B2B2C, Software as a Service (SaaS), IT Management, Mobile UI, PowerPoint Design, Investor Presentations, Pitch Decks, Presentation Design, Branding, UI Design, Cross-platform UX, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, User Experience (UX), Mobile Design, Graphic Design, Web App UI, Web App UX, Dashboard Design, Product Design, MVP Design, iOS, Maps, UI Maps, Mapbox, Marketing Design, User Journeys, User Flows, Mobile App Design, Social Ad Design
User Experience Consultant
2021 - 2022
Tactun
- Worked on the concept, design, and implementation of a product collaborating with developers, designers, and other team members.
- Created style guides, recognized patterns, and built documentation with team members.
- Collaborated with team members to give feedback and improve processes.
- Evaluated user experience to affect strategy and roadmaps.
Technologies: Adobe Experience Design (XD), Figma, Miro, SaaS, User Interface (UI), Microsoft Teams, UI Design, Landing Page Design, Responsive Web Design (RWD), User Experience (UX), Workflow, Reporting, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, MVP Design, User Flows
Head of Design
2017 - 2019
Joomag
- Established an artistic strategy and schedules for key project design.
- Developed and designed ideas and execute artistic material as needed.
- Managed the team and projects and monitored the profitability of the jobs.
- Established and maintained a link between creative employees and management.
Technologies: InVision, Sketch, Figma, Web Dashboards, Style Guides, Business Services, Consumer-facing Product Design, B2B, Business to Business to Consumer (B2B2C), B2B2C, Software as a Service (SaaS), IT Management, Brand Design, Mobile UI, SaaS, User Interface (UI), Branding, UI Design, Cross-platform UX, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, User Experience (UX), Mobile Design, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, iOS, UI Branding, Marketing Design, Social Media Design, User Journeys, User Flows, Mobile App Design, Social Ad Design
Art Director
2014 - 2019
Oculus Branding Agency
- Led and directed website design, copy, animation, social media materials, illustrations, and other assets.
- Contributed to the development of the brand, naming, brand identity package, messaging and taglines, and rebranding.
- Took over and managed client communication, contributing to the development of information architecture, prototyping, design and assets, and interactive animations.
Technologies: Adobe CC, Sketch, Wireframing, HTML, CSS, Business Services, Consumer-facing Product Design, Agency Websites, IT Management, Brand Design, Logo Design, Logotype, Style Guides, User Experience (UX), Portal Design, User Interface (UI), Web Portals, PowerPoint Design, Investor Presentations, Pitch Decks, Pitch Deck Consultant, Presentation Design, Visual Design, Branding, UI Design, eCommerce UI, WordPress eCommerce, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, Mobile Design, Graphic Design, Product Design, Web Design, MVP Design, Android, iOS, UI Branding, Marketing Design, Social Media Design, Social Ad Design
User Experience Prototyper
2016 - 2017
PicsArt
- Wireframed, prototyped, and mocked up user experiences.
- Designed wireframes, user stories, and mockups with different units and UX designers.
- Collaborated with product managers, engineers, researchers, product designers, and QA.
- Oversaw the implementation of the user experience from product conception to launch as well as post-launch design support.
Technologies: InVision, Pixate Studio, Sketch, Consumer-facing Product Design, Mobile UI, UI Design, User Experience (UX), Workflow, Mobile Design, Product Design, MVP Design, Android, iOS, User Journeys, User Flows, Mobile App Design
UI/UX Lead, UX Consultant
2013 - 2016
ShowMe
- Participated as a lead and consultant for ShowMe— a platform for the easiest way to create and share lessons on iPad, Android tablets, and Chromebooks. Educators from over 65,000 schools use ShowMe to flip their classrooms.
- Took a project from the research phase all the way through to the visual design and execution stages of a project. Collaborated with front-end developers and strategists to deliver creative solutions.
- Worked on the concept, wireframe, and design of high-quality interfaces across all viewports. Mentored other designers and offered critiques to improve deliverables.
- Planned and executed all aspects of creative deliverables for eCommerce projects.
- Conducted research and designed solutions that resonate with target audiences.
Technologies: Adobe, Sketch, Business to Business to Consumer (B2B2C), B2B2C, IT Management, Mobile UI, User Interface (UI), Visual Design, UI Design, Landing Page Design, User Experience (UX), Workflow, Mobile Design, Product Design, iOS, Social Media Design
Top Level Freelance Designer
2010 - 2015
Freelance
- Engaged directly with client representatives and creative directors during project briefs to ensure a unified, client-centered approach to visual solutions.
- Worked within brand and style guidelines, delivering novel visual solutions that support larger campaign goals.
- Produced prototypes and test functionality. Designed layouts, graphic elements, and design systems.
Technologies: Adobe, Sketch, Figma, Web UI, Wireframing, Portal Design, Mobile UI, Computer Networking, SaaS, UX Canvas, User Interface (UI), eCommerce UX, Web Portals, B2B, Business to Business to Consumer (B2B2C), B2B2C, Brand Design, Logotype, Infographics, Business Services, PowerPoint Design, Investor Presentations, Pitch Decks, Pitch Deck Consultant, Presentation Design, Visual Design, eCommerce Web Design, WordPress, WordPress Design, Branding, UI Design, Cross-platform UX, eCommerce Platforms, eCommerce UI, WordPress eCommerce, Shopify Design, Landing Page Design, Responsive Web Design (RWD), Responsive Web Apps, Shopify, User Experience (UX), Workflow, Mobile Design, Graphic Design, Web App UI, Web App UX, Dashboard Design, Product Design, Web Design, iOS, Maps, UI Maps, Marketing Design, Social Media Design, Mobile App Design, Social Ad Design
Education
1995 - 1999
Computer Software Engineering and Networks in Bachelor's Degree
State Engineering University of Armenia - Yerevan, Armenia